We’ve all heard that a picture is worth a thousand words. Is that true though? While new research from the University of California San Diego makes no claims on quantifying just how many words a picture is really worth, it shows that a single picture has the power to sway people – changing how they behave – while a single word does not. Even a picture that’s barely seen, flashed on a screen for only 10 milliseconds, seems able to alter behavior.
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