At Taj View Apartments in Agra, homemaker Padmini was busy preparing for Diwali. Fed up with traffic jams and pollution, she spotted an online Diwali deal late in the evening and clicked ‘Order Now’. Little did she know she was becoming part of India’s new retail story! Within minutes, flowers, lamps, lights, fruits, and sweets, all neatly packed, arrived at her doorstep. A young biker delivered the goods, took a UPI payment, and rode off...
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