In a release, it says, ‘Yesterday was a big day for us. And we really wanted it to be a great day for you. But at the end of the day, we know that your experience was less than pleasant. We did not live up to the promises we made and for that we are really and truly sorry.’

According to an email send to its customers by founders of company, Sachin Bansal and Binny Bansal writes, ‘an unprecedented 1.5 million people shopped at Flipkart yesterday. While we stand humbled by the sheer faith that such a large number of customers have shown in us, we are unhappy that we were unable to live up to the expectations of millions more who wanted to buy from us yesterday.’

‘We have learnt some valuable lessons from this and have started working doubly hard to address all the issues that cropped up during this sale.’

Email, further reads, ‘Price Changes As we were preparing various deals and promotional pricing in the lead up to the sale, the pricing of several products got changed to their non-discounted rates for a few hours. We realise that this breaks the trust our customers have put in us. We are truly sorry for this and will ensure that this never happens again.’

‘We failed to live up to this promise yesterday and would like to apologies once again to every single customer for our failure’, concludes founder’s email.