Some shoppers find it hard to resist the siren song of a discount. A “conditional” sales promotion ― buy one t-shirt for $8 or two for $6 each; buy two bars of soap and save $2 off the total price ― is just the thing to make certain people spend more than they would have without a promotion.

Top-ranked reviewers on online retail sites may influence purchases, but a research study from Indiana University's Kelley School of Business finds that those who post reviews less often and more informally can be seen as more trustworthy and have more of an impact on sales.

A new study has found that the average hotel room lags behind the average home when it comes to technology and that hotels need to be more than a “home away from home” in order to satisfy guests.

After a booming 2017 on Wall Street, the volatility that the markets have shown so far in 2018 is not unusual, said James Valentine, a clinical professor of finance in DePaul University’s Driehaus College of Business.

  Before you dish out money to bid for a top-ranked ad position on a search engine, you may want to pause and make sure it’s actually going to pay off.

If people fulfilled their java urges the same way they carefully shopped for groceries, they would visit five to seven various chain coffee shops regularly — for a blend of different categories.