This new campaign has not just taken the fashion world by storm, but has also created waves in Bollywood. Tinsel towns very own scintillating divas Soha Ali Khan and Neha Dhupia were spotted wearing these tags and posting pictures and status from Wills Lifestyle India Fashion Week.

Atul Chand, Chief Executive, Lifestyle Retailing Division, ITC, said “Wills Lifestyle has always being at the forefront of innovation and hence driven the business of fashion in India.