Doordarshan, India’s iconic public broadcaster, has ventured into the OTT platform space to cater to the growing demand for digital streaming services.
The platform aims to revive nostalgia while embracing modern digital trends by offering a rich mix of classic content and contemporary programming.
Read in Hindi: दशकों पुरानी विरासत के साथ ओटीटी प्लेटफार्म ‘वेव्स’ हुआ लॉन्च
With a library featuring timeless shows like ‘Ramayan’, ‘Mahabharat’, ‘Shaktimaan’, and ‘Hum Log’, the platform appeals to audiences looking for cultural and emotional connections with India's past.
Additionally, it offers news, documentaries, and regional content, reinforcing its commitment to inclusivity and diversity. By leveraging its decades-long legacy and national trust. Doordarshan's OTT platform bridges the gap between traditional television and modern streaming, reaching tech-savvy youth and older generations alike.
‘Waves’ makes its entry as a large aggregator OTT with Inclusive India stories embracing Indian culture with an international outlook, in 12+ Languages - Hindi, English, Bengali, Marathi, Kannada, Malayalam, Telugu, Tamil, Gujarati, Punjabi, Assamese. It will be spread across 10+ Genres of Infotainment. It will provide Video on demand, free-to-play gaming, Radio streaming, Live TV streaming, 65 live Channels, several App in App integrations for video and gaming content, and online shopping through an Open Network for Digital commerce-supported e-commerce platform.
As a conscious step to unlock the potential of young creators in the creative economy, Waves also offers its platform to content creators including National Creator Awardees like Kamiya Jani, RJ Raunac, Shraddha Sharma and others. Waves has opened its portal to student graduation films from film and media colleges like FTII, Annapurna, and AAFT.
‘Fauji 2.0,’ a modern adaptation of the iconic 1980s Shahrukh Khan show ‘Fauji’, ‘Kicking Balls’ by Oscar-winning Guneet Monga Kapoor, ‘Jackson Halt’ a crime thriller, and ‘Jaiye Aap Kahan Jayenge’ themed on mobile toilets will be screened on Waves.
Waves includes LIVE events like the ‘Prabhu Shriram Lalla Aarti LIVE’ from Ayodhya and the monthly ‘Mann ki Baat’ by Prime Minister Narendra Modi. The upcoming US Premier League Cricket Tournament will be carried LIVE on Waves from 22nd November. Waves will also launch a Cyber Security awareness campaign with Daily Video messages in partnership with CDAC, and MeitY. This campaign is backed by programmes such as ‘Cyber Crime ki Duniya’ and ‘Cyber Alert’.
Other films and shows on Waves include fantasy action super hero ‘Monkey King: The Hero is Back,’ the national award-winning ‘Fouja’, ‘Armaan’, Vipul Shah’s thriller show ‘Bhed Bharam’, family drama ‘Thode Door Thode Paas’ featuring Pankaj Kapoor, Kailash Kher’s music reality show ‘Bharat ka Amrit Kalash’, ‘Sarpanch’, ‘BeCubed’ by Hotmail Founder Sabeer Bhatia, women-centric shows and films such as ‘Corporate Sarpanch’, ‘Dashmi’, ‘Kariathi’ and ‘Jaanki’.
Waves also carries a selection of popular animation programs including ‘Doggy Adventure’, ‘Chota Bheem’, ‘Tenaliram’, ‘Akbar Birbal’, and games like ‘Krishna Jump’, ‘Fruit Chef’, ‘Ram the Yodha’ as well as Cricket Premier League tournament.
Expanding the repertoire of content formats, language, genre and reach on Waves are Live channels including Doordarshan, Akashvani, and private channels across multiple categories such as news, general entertainment, music, devotional, and sports.
Central Government Ministries and states are also joining hands with Prasar Bharati to co-develop and contribute varied content such as docudramas, dramatized or fictionalized shows, and reality shows with entertainment value, as an effective vehicle for meaningful messages.
Some content includes a documentary on the 75th anniversary of the Supreme Court of India, the NFDC archives titled Cinemas of India, and the Information and Broadcasting Ministry’s rare archival content like historical photos, journals and publications.
The Ministry of External Affairs, Ministry of Finance, IGNCA, Ministry of Culture and India Post have also contributed informative and entertaining programming to Waves.
The Digital Experience of Waves fuses Indian ethos with a modern look and feel, friendly user interface, cross-platform compatibility, personalized profiles and curated playlists that add value to the streaming experience.
This launch signifies a major leap forward not only for Prasar Bharati but the digital media and OTT audiences, as it offers a complete infotainment ecosystem.
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