Analysing brain activity can provide a more effective, accurate means for forecasting consumer decision-making and market behaviour than common conventional methods, according to new research from Rotterdam School of Management Erasmus University.

One in three consumers will boycott US products due to rising costs from tariffs, finds new research from ECC KÖLN.

Silk is a thread that connects India’s history, tradition and art. From the rich, bright colours of Kanchipuram sarees to the earthy beauty of Bhagalpur Tussar, every silk saree tells a story. They are made from pure mulberry silk, woven with care and skill by artisans. This craft has been passed down through generations.

Uber drivers want to sell their cars sooner due to a loss of perceived psychological ownership, finds new research from UCD Michael Smurfit Graduate Business School.

The Agricultural and Processed Food Products Export Development Authority, under the Ministry of Commerce and Industry, proudly announced the global resurgence of the traditional Indian Goli Soda, rebranded as Goli Pop Soda. This iconic beverage, once a household staple, is making a remarkable comeback on the global stage, driven by its innovative reinvention and strategic international expansion.

Covering the world’s rooftops with solar panels could provide the majority of global electricity, and lower temperatures by 0.13 degrees according to new research by the University of Sussex.