“We’ve opened up pre-registrations for the game and have seen a tremendous response so far,” said Rohith Bhat, CEO, 99Games. “Sultan: The Game by itself will not disappoint consumers and will put their nimble fingers to test” he added.

Manan Mehta, Vice-President of Marketing and Merchandise at Yash Raj Films, said, “At YRF, we are very particular when it comes to our partnerships and firmly believe that film-themed games are not just another avenue to market our film. We treat games as a massive opportunity to engage with cinemagoers as well as widen our audience base.”