Besides the launch function at the national capital, simultaneous launch functions of the Yojana would also be held in the State Capitals and other major centres of the States/UTs and all district headquarters.

About 76 mega functions will also be organized at prominent places throughout the country to mark the launch of Yojana which will be attended by the Union Ministers and the State Chief Ministers along with other dignitaries.

In order to mark the launch of this mega scheme, different branches of the Public Sector Banks will organize more than 60,000 camps in rural and urban areas on that day.

It is estimated that about one crore accounts will be opened on this day. These camps will be successful because preparatory camps have already been organized in order to get the required information from the new account openers.

The Prime Minister had also sent about 7.25 lakhs emails to all bank officers referring to his Independent Day announcement of the PMJDY- a national mission on financial inclusion with the objective of covering all households in the country with banking facilities and having a bank account for each household.

Financial literacy has been accorded priority under the PMJDY. A standardized financial literacy material has also been prepared in vernacular languages to create awareness about the Yojana. It is estimated to cover 7.5 crore households with atleast one account under this Yojana.

The Pradhan Mantri Jan Dhan Yojana lies at the core of our development philosophy of ‘Sab Ka Sath, Sab Ka Vikas’. With a bank account, every household gains access to banking and credit facilities. This will enable them to come out of the grip of moneylenders, manage to keep away from financial crises caused by emergent needs, and most importantly, benefit from a range of financial products. As a first step, every account holder gets a RuPay debit card with a Rs.1,00,000/- accident cover. In due course, they are to be covered by insurance and pension products.