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{/googleAds} These were no idle requests. Booster clubs across the United States directly support schools’ athletic and extra-curricular programs like band and choir. The Muskie Boosters, for instance, raise $90,000 annually for athletics and other outside school activities. With crucial dollars at stake, clubs can be reluctant to tinker with a reliable cash generator like concession sales.

This study is the first to evaluate the results on satisfaction and sales of making changes to concession-stand offerings in school settings,” writes the research team, led by Helena Laroche, assistant professor in internal medicine and pediatrics at the UI and the study’s corresponding author.

It provides preliminary evidence that altering offerings and adding healthy options can be done by working in concert with parent groups. Furthermore, these modifications can provide reasonable revenue and profit margins without negative effects on customer satisfaction.