That is the view of the Shakespeare Birthplace Trust, which launches the first ever Shakespeare Week - a UK-wide campaign that aims to give every primary school age child a fun and fascinating experience with Shakespeare.

Shakespeare’s cultural legacy is universally acknowledged; he wrote some of the world’s greatest stories,  offers insight into life’s big questions and guides us through the emotions and consequences that go with them. However, the charity has identified that the post-baby boom generation has missed out on the creative power of Shakespeare.

While Shakespeare’s popularity grows around the world, in the UK adults in their 30s and 40s, many of whom are now parents themselves, feel no connection with this aspect of their cultural heritage, often due to negative experiences studying Shakespeare as an exam text.

Teachers in more than 2,500 primary schools across the UK have embraced the opportunity to introduce Shakespeare into their classrooms.  To date more than 20,000 free resources have been downloaded from the Shakespeare Week website for use in every subject, from scientific experiments and nature studies, to preparing a Tudor banquet, film-making and acting out scenes from one of the bard’s plays, the most popular being Macbeth.