The women's car insurance specialist surveyed 2,000 UK motorists on how they personalize their car. It found that 57% have accessorized their car, with floor mats (35%), novelty air fresheners (15%) and humorous window stickers (14%) being the most popular. Only 4% admitted they have fluffy dice hanging from their rear view mirror.

Worryingly, seven out of ten drivers with humorous stickers on their rear window think they obscure their view from their window.

Research found one in ten (11%) motorists said they accessorize their car to stand out from the crowd. A similar number (13%) do it to express their personality. But the most popular reason why motorists accessorize their car is to make it more comfortable, one in three (29%) said they do it for this reason.

Sian Lewis, expert, said: "When you think how much time we can spend in our cars each week, you can understand why so many of us want to make them more comfortable or individual, but car accessories should never impede the driver's vision in any way. If you are going to adorn your rear window with stickers or soft toys, make sure they don't obscure your view."

Personalizing a car isn't popular with everyone however, and, for many, adding accessories and novelty items to a car is seen as bad taste. 29% of motorists think it is cheap and tacky to decorate a car in this way.

Whilst more women (59%) than men (54%) adorn their cars with accessories, men spend on average £39 more than women doing so and are more likely to invest in pricier car graphics, wraps and special paint jobs. Women prefer cheaper items such as soft toys, floor mats and window stickers.

The average amount of money motorists spend on personalizing their car is £99, but 11% have spent over £200 and one in a hundred have spent more than £1,000.

Adding accessories is certainly most popular with younger motorists. 18-24 year olds are the most likely to have personalized their car (66%), while middle aged drivers in the 35-44 and 45-54 age brackets are the least likely to personalize their car (52%).

Sian Lewis continued: "A car can say a lot about a person’s lifestyle and perhaps even more so if the driver has chosen to jazz it up. Some might choose simple things like a novelty tax disc holders or air fresheners, but others choose to spend a lot more with graphics, tints and wraps.

"If you do have some of the more expensive accessories, it's always worth checking with your insurer to see if they’ll make a difference to your premium."