Concept lyrics and creation have been done by Prasoon Joshi and Team Tag. The music has been composed by Aadesh Shrivastava. Sukhwinder has lent his voice for the song.

BJP leaders Ravi Shankar Prasad, Jagat Prakash Nadda and Nirmala Sitaraman were also present in the function.

The anthem has been titled “Saugandh” – A pledge to the nation. Campaign has been adapted for radio, television and other media. “Saugandh” will be played at BJP rallies, public meetings starting with Bharat Vijay rally.