The research showed that while 6 out of 10 UK fans will watch games at home, the UK audience is more likely than the rest of the world to watch matches from the pub, with 40% compared to 31% in other countries. Fans will consume an extra 32 million pints even before the start of the Quarter Finals, adding £125 million in revenue to the economy.

Social media will be at the core of the World Cup experience, with nearly 75% of football fans active on social media at the same time as watching the game on TV. The favourite social network for game updates is Twitter, with 35% of fans saying that they will use the channel to keep up to date on new developments; however, the preferred arena for sharing information is Facebook, with 45% saying they will share news stories with friends on that site.

A new type of analytic tool created by BETFUZE known as the ‘Sentimeter™’, allows fans to tap into the millions of opinions offered on social media to help predict the outcome of sports events. While England fans are passionate about their team, they are acknowledged to be the most pessimistic in the World and twice as many South Korean fans believe they’ll win the World Cup when compared to England fans.

However, they will celebrate like never before if England do win the competition and 90% stated that they would take the day off following an unlikely England victory. Paul McNea, expert, says: 'Since the last World Cup, we’ve seen a huge increase in fans using their smartphones to follow and bet on sports events. At the last World Cup in 2010 around 9% of bets were placed using a mobile device while this World Cup will see bookmakers like Coral taking up to 66% via mobile.