Bollywood films have created numerous misconceptions about fairness that result in the sale of tons of Fair & Lovely cream every day. In the pursuit of fair skin, people try various remedies. Due to their dark skin, children are often given names like Kalia, Kalicharan, and Bhura, among others. Even Lord Krishna asked his mother, "Why is Radha fair, and why am I dark?" Truly, the curse of colour discrimination has plagued Indian society for ages.
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